SAINT LAURENT SEOUL FLAGSHIP in collaboration with JUNG LEE, 2021
Press Release
To commemorate the opening of the Seoul flagship, Saint Laurent presents a neon installation work ‘I WISH YOU WERE HERE’ in collaboration with the artist Jung Lee. This sentence is the slogan of Saint Laurent’s 2021 Summer Collection, and is a symbolic expression of the longing for ‘togetherness’. In an era of confusion and anxiety, she tried to contain the strong and dynamic spirit of Saint Laurent through a will for unity.
Lee has been actively exhibiting in both domestic and international art venues such as the Gwangju Biennale, Korea Tomorrow, and the Het HEM Museum in the Netherlands. She has had six solo shows and has been steadily attracting attention at Art Basel Hong Kong and Frieze New York. Lee is also widely known for her work with Maroon 5 for the cover of their fifth album, ‘V’.
생 로랑은 서울 플래그십 오픈 기념으로 이정 작가와 협업한 네온설치작품 ‘I WISH YOU WERE HERE’를 선보인다. 이 문장은 생 로랑의 2021 Summer 컬렉션의 타이틀이자, ‘함께’에 대한 갈망을 담은 상징적 표현이다. 혼돈과 불안의 시대에, 결속에 대한 의지를 통해 강인하고 역동적인 생 로랑의 스피릿을 담고자 했다.
이정 작가는 개인전 6회를 비롯하여 광주비엔날레, 코리아투머로우, 네덜란드 Het HEM 뮤지엄 등 국내외 미술관에서 활발하게 전시활동을 해왔으며, 아트바젤홍콩, 프리즈뉴욕과 같은 국제아트페어에서도 꾸준히 주목을 받아왔다. 마룬5와 협업한 5집 앨범커버 ‘V’로 대중적으로 알려졌다.
Artwork (Still Image): JUNG LEE
Neon Sculpture: SAINT LAURENT & JUNG LEE
Project Management: SUE CHOI / CAVA LIFE
Special Thanks to SU KYUNG KIM / PHOTOPIA
SANG UN YOO / FUTURE ART NEON
OOH Ads at SHINSA LIGHTBOX, HANNAM BILLBOARD, ITAEWON MEDIA BLOCKS etc.
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